MARC'HARIT Company Collaboration 2021
Brief
This project is based on business collaboration with the Danish company MARC'HARIT with focus in sustainability and designing a jewellery collection with meaningful and personal storytelling, highlighting quality pearls.
The business analysis is focused in the pearl industry and the current megatrends: transparency, sustainability, and individualization.
Based on emotional branding and storytelling we designed and created a valuable brand experience for the Marc`Harit potential consumer.
Team project
Cecilia Inés Nacher, Joana Ferro, Julia Just Holch and Kamma Engel
The Grace Collection
Inspired by the Möbius strip: a mathematical, geometric concept with no boundaries, a never ending, continuous surface, that appears both simple yet complex to understand - just like life and nature.
As a fascinating example of the wonders that nature can provide, we have the pearl, a living gem that has captivated humans for centuries and centuries.
We created a comfortable yet remarkable jewelry collection, that is not inspired by current - and ever changing - trends created in society, but by the mathematics and the pearl, the geometric and the organic, created in nature. This allows for a classic look that is always in style and thus we offer to you a jewelry collection that can be passed on in generations.
